The new galaxy advert starring audrey hepburn premiered for the. The connotations of audrey hepburn is the white dress she is wearing along with her brown hair in a bun also her brown leather belt. Audrey hepburn resurrected for a new tv commercial is. Screen icon audrey hepburn is fronting a galaxy chocolate campaign, twenty years after her.
Its something we at framestore were asked to do when we resurrected audrey hepburn tm for galaxy s chauffeur commercial. The resulting video, although neither first nor second in reviving hepburn, is undeniably impressive. The sense i get is of watching a technically perfect android play the role of audrey hepburn. As they zoom off, she takes a bite of a galaxy chocolate bar and leans. Audrey gazes gaminely from a bus window, flirts with a driver and skips. We watched the movie roman holiday last night and audrey hepburn does not steal a bus driver s hat in this movie and does not even appear on a bus and her hair in the movie is not like the advert. The flowing style of the font echoes the effortless sophistication that galaxy chocolate is meant to represent. In the advert audrey hepburn sits in the back of the car. Galaxy has also resurrected its why have cotton when you can have silk strapline for the first time in 11 years. Hepburn seizes the opportunity to leave the bus to recline in the back seat of. Galaxy revives 1950s glamour with cg audrey hepburn.
Created using computer generated technology, the spot, set in an italian seaside town of the 1960s, features audrey getting off a crowded. How we resurrected audrey hepburntm for the galaxy chocolate ad. The galaxy advert is a linear ad as it does have a start, a middle and a end to the advert, its also a realist narrative as it could possibly happen in a real life situation, but its also kind of surreal as you wouldnt actually see audrey hepburn due to her passing away. Its amazing to see how far weve come with cg computer generated photograph and film as you can see in this new audrey hepburn commercial for galaxy chocolate. Audrey hepburn reappears to advertise galaxy chocolate. Audrey hepburn was a famous actress and fashion icon in the 1950s, during hollywoods golden age. Audrey hepburn phone case breakfast at tiffanys fashion case iphone 8 plus case audrey hepburn iphone x case audrey iphone 8 case galaxy s9 casege 4. Audrey hepburn stars in a new ad for the uk chocolate brand galaxy. Recognized as a film and fashion icon, hepburn was active during hollywoods golden age. Late screen icon audrey hepburn stars in chocolate ad thanks to technology. Audrey hepburn, as seen in an advert for galaxy chocolate. Last year, on this day, british chocolate brand galaxy unveiled a television advertisement, which starred hepburn.
My austrian mom was her personal driver in the congo in the 50s while shooting the movie life of a nun because audrey was terrified by black people. The guardian i see this as a disconcerting increasing trend, because there are many things about this that are ethically. A car pulls up alongside the bus and she catches the handsome driver s eye she seizes the opportunity to leave the bus to recline in the luxurious back seat of the open top car where she enjoys her. The prop that is used in the galaxy advert is the bus driver s hat and the advert is set in italy in the 1950s. Artistic new audrey hepburn galaxy chocolate commercial. Galaxy has also resurrected its why have cotton when you can have silk strapline. Twenty years after her death, screen legend audrey hepburn makes a virtual appearance in a tv commercial for a chocolate bar. But just now we cant help but like him best for being the man in the car in the galaxy ad starring audrey hepburn. They selected audrey hepburn for this advert as she starred in the 1950s hit film roman holiday and tv show breakfast at tiffanys which are related to the setting of the galaxy advert which is set in rome, italy.
Created using computer generated technology, the spot, set in an italian seaside town of the 1960s, features audrey getting off a crowded bus, whose driver is. This is making the audience believe she is getting driven by a driver and not a friend. How we resurrected audrey hepburntm for the galaxy. The breakfast at tiffanys star has been brought back to life with cgi technology, which makes the. Galaxy chocolate, a mars chocolate brand, teamed up with production company framestore and ad agency amv bbdo to recreate audrey hepburn and cast her in their newest commercial, entitled choose silk chauffeur. The galaxy advert, the advertising agency used a cgiversion of hepburn from 1953, the year of her hit film roman holiday. Audrey hepburn stars in a chocolate ad movies news. Galaxy revives classic strapline in audrey hepburn ad spot. The producers selected audrey hepburn for this advert because it links with her role as a glamorous, romantic. Galaxy unveils new advertising campaign featuring audrey. Audrey hepburn is back on our screens in a new advert in which she scoffs chocolate. Ot audrey hepburn cgid into galaxy advert daz 3d forums. Late actor audrey hepburn has been unveiled as the new face of galaxy, a chocolate company, and she even features in a special ad for it.
Audrey hepburn is set to take our screens by storm once again this weekend, over fifty years after her heyday, in a new chocolate advert. Collect your galaxy audrey hepburn personal learning checklist and stick in your book you must revisit this at the end of each lesson and again at the end of the unit. She puts the cap of the bus driver on the mans head and then gets in the back seat of his car and indulges herself with the galaxy. Sadly all the small clips she made were lost in the 60s revolution. Audrey hepburn was a british actress, model, dancer and humanitarian. Cinemas finest star is brought back to life thanks to. Galaxy selected audrey hepburn for this advert to relate to the target audience as a comparable celebrity as they have presumably watched her movies and would identify the celebrity at sight. Computergenerated imagery technology has been used to allow her to star in a new british tv commercial for the chocolate company, reports. Audrey hepburn was a british actress, model, dancer. Its something we at framestore were asked to do when we resurrected audrey hepburn tm for galaxys chauffeur commercial. Audrey hepburn, in addition to being quite extraordinarily lovely, was a class act in every way. A minutelong spot for galaxy, revealed during itv1s mr selfridge, places a young hepburn on a bus in traffic on the amalfi coast in the 1950s. A car pulls up alongside the bus and she catches the drivers eye. Galaxy runs new advertising campaign starring audrey hepburn february 25, 20.
In the ad, the donor the bus driver was arguing with the villain, he smiled as he saw. In conclusion audrey hepburn is used to trigger the adult target audience to feel nostalgic and reminisce on the past. The new galaxy advert sees audrey hepburn sitting on a crowded bus in the romantic setting of italys amalfi coast in the 1950s. The song moon river is used in the advert and also in one of her famous films called breakfast at tiffanys. In the advert women are portrayed as classy women who are entitled to do what ever they believe in and are free spirited. There is, for me, something unnerving in watching this image that is almost a perfect replica of hepburn, but which very. Audrey hepburns galaxy ad costar nick hopper british vogue. Funny how people change to become a unesco ambassador. Galaxy selected audrey hepburn for this advert this is because this fits with her role as a romantic comedy lead woman and the fact that she is a actress and that she is famous reinforces the chocolate that it is luxurious. Its been around for a while now, but that doesnt mean ive stopped gawking at that audrey hepburn dove chocolate commercial. And what made andy garcia agree to shave his head and be the bus driver. Galaxy runs new advertising campaign starring audrey hepburn. The prop that is used in the galaxy advert is the bus drivers hat and the advert is set in italy in the 1950s.
This is again referring to chocolate and how galaxy is a luxury and not a lot of people can get it. She puts the cap of the bus driver on the mans head and then gets in the back seat of his car and indulges herself with the galaxy chocolate she had in her purse. The advert forces the viewer to grab a chocolate bar to relive their childhood and fulfill their desire of. Chocolate brand galaxy is set to break a new campaign starring iconic screen and style icon audrey hepburn this sunday 24 february. I suspect archaic coach drivers arent on a big salary. Audrey hepburn is back on our screens in a new advert in which she. Recognised as a film and fashion icon, she was ranked by the american film institute as the thirdgreatest female screen legend in golden. Celebrities also attract more consumers thinking that if. The advert sees the beautiful young audrey sitting on a crowded bus, wondering when shell be able to indulge in her galaxy chocolate bar. Filmed over the course of a week on the amalfi coast, the cast originally included three women to play hepburn their mouth, eyes and body to be fused by the wonders of cgi to bring a 1953 version of her to life but the final cut only includes two. Galaxy dumps audrey hepburn ads for stressed working woman.
Audrey hepburn was a famous actress from the 1950s. The late audrey hepburn came back to life in the latest galaxy chocolate commercial the ad takes footage from roman holiday and features an oncolor hepburn touring an italian town in a bus. Galaxy chocolate uk brings audrey hepburn back in a shorter version of the advert starring the british actress, released in 20. The ad, directed by daniel kleinman and rattling stick, features audrey hepburn s moon river analog remastering song. Audrey hepburn is driven away in the galaxy advert by gregory peck just like in her movie roman holiday. The galaxy advertisement follows todorovs 5 stage narrative theory, and through this encourages the audience to buy the product. Galaxy selected audrey hepburn as she is a symbol of beauty and elegance and these qualities fit with the galaxy slogan, silk, not cotton. Uber drivers and passengers will be required to wear face masks in the u. The use of her image strongly connotes with glamour and beauty. Galaxy chocolate audrey hepburn advert song commercial song.
Audrey hepburn galaxy chocolate ad simply delightful and the key of life. Made with the use of cgi technology, the ad, which looks startlingly real shows hepburn gazing gaminely from a bus window, flirting with a driver and skipping through an italian marketplace before eating a square of galaxy. Advertising galaxy chocolate advert featuring audrey hepburn s. Like jadore by dior before them, dove chocolate galaxy in the uk brought back an iconic actress for a tv ad. Shes elegantly dressed with just a touch of makeup and in her films she was represented as this too. Audrey hepburn has been brought back to life using cgi technology for galaxys latest advert. Galaxy and audrey hepburn return to 1950s the inspiration room. How did they make the audrey hepburn dove chocolate. Audrey hepburn digitally resurrected for chocolate bar ad.
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